What’s With the Fear Tactics?

Written by Barbara Huson

Maybe I’m over reacting. I just heard yet another conference speaker warn me, along with a few hundred other women, that unless we take action, most of us will never retire because we can’t afford to.

Enough with the bad news already! The financial industry, along with the media, seem to believe that the best way to motivate women is by frightening us with scary statistics, alarming statements, and worse case scenarios. But clearly fear tactics haven’t worked. Women hear these gloomy statistics and instead of taking action, just get depressed and go into avoidance.

I would love to see the financial industry/media do away with (or at least down play) those depressing statistics. And instead, talk about how financial success allows women to help her kids, her parents, people she loves. Tell us stories about the joys of philanthropy, the thrill of leaving a legacy. Give examples of how proper financial planning will give her the resources to contribute to causes she feels passionate about.

To most women (and I suspect some men), helping others and making a difference is what financial empowerment is all about.

Does anyone else feel as strongly as I do about this?

Think Big, Act Small

Written by Barbara Huson

Let me suggest a foolproof strategy for achieving financial savvy…especially if you’re having a hard time doing it. Think big. Act small. And never, ever stop until you reach your goal.

One reason so many have trouble with money—saving more, investing wisely, or paying off debt—is because it seems so overwhelming. And indeed it can be. But I truly believe the secret to success is this: small steps consistently taken create remarkable results.

I am convinced:

It doesn’t take a lot of time to get smart.
It doesn’t take a lot of money to create wealth.
It’s best to begin when you’re young, but it’s never, ever too late to start.

A big part of attaining financial freedom is simply changing your habits.

Early on, I devised a 3-step plan for myself that was amazingly effective at changing my habitual avoidance. Try these 3 steps for 4 months, and see what happens:

1. Everyday, read something about money, even if it’s just for a minute or two, even if it’s only the headlines of the business section of the newspaper, or a money magazine while you’re waiting in line at the grocery. So much of getting smart or smarter about money is understanding the jargon and the current trends.

2. Every week, have a conversation about money, especially with someone who knows more than you. I learned this from my interviews with financially savvy women. Whenever you meet anyone who knows more than you, ask them how they got smart, the mistakes they made, and what’s worked best for them. I think it’s our secrecy and silence about money that keeps us stuck.

3. Every month, save. Automatically have money transferred from your checking account or paycheck to your savings account. How much? Better to save say $10 a month, than try to put aside too much and eventually give up because you feel the pinch. Small amounts really do add up surprisingly fast. And as the saying goes: it’s easier to find 500 ways to save $1 than it is to find 1 way to save $500.

When She Makes More Than He…

Written by Barbara Huson

A recent NY Times article has created a lot of buzz. Young women, working in major cities, are surging way ahead of men in terms of earnings. This is a great news for a gender that’s long been on the short end of the income stick.

Still, this trend is bound to play havoc in some relationships. For centuries, men’s self esteem has been heavily linked to their financial success…just as women’s sense of femininity has been connected to being taken care of. Sure times have changed radically…but some egos are having trouble making the transition.

And it’s not just men who are having a hard time…women are too. I’ve talked with a lot of women, ambitious as they are, who secretly resent their husband’s inability to bring in the big bucks.

Jean Chatsky wrote a terrific article on keeping your relationship intact when your man earns less. She offers 5 tips:

Talk and listen
Be his biggest cheerleader
Open yours, mine, and ours accounts
Focus on the endgame (i.e. your dreams and goals)
Recognize that marriage changes things

Excellent advice. Of the 5, I believe #1 is the critical piece. Especially the listening part. We all know it’s important to communicate. But fearful people can be vicious. Not because they’re mean-spirited, but because they’re scared. Make no mistake—role reversal can be scary because it threatens the status quo.

Successful communication means allowing anger, even rage, to be expressed…without taking it personally. It requires the willingness to tell your truth, blow off steam, express your fear and anger without the other person getting defensive, but listening with compassion and nonjudgement. Not easy, by any means.

I’d love to hear from those of you who have had these kind of discussions…what’s worked and what hasn’t??

Powerful Giving

Written by Barbara Huson

Philanthropy is usually the least thought out, most disorganized part of our financial activities. We know charitable contributions save us taxes.

But the question we rarely ask is: How can I maximize not only my tax benefits but the power that philanthropy gives me?

The more thought and planning you give to your charitable donations, the more—so to speak—bang you get from your buck—financially, socially, emotionally.

To this end, I put together Six Principles of Powerful Philanthropy:

1. Educate yourself financially. The number one reason women don’t give more is lack of knowledge. No matter how much money a woman has, if she’s afraid, insecure, and/or ignorant around money, she’ll be restrained in her giving . In a recent study, 73% of women felt that passing money to children and causes is important, but only 14% have conducted detailed financial planning to ensure an effective wealth transfer.

2. Get your financial house in order, with your spouse. Review your finances regularly. Smart money management follows 4 rules:

Spend less
Save more
Invest wisely
Give generously

These rules must be followed in this order. Giving without following the first three rules is an act of self sabotage. Not only do you jeopardize your future security, but you diminish the impact you can make with your money.

3. See yourself as a philanthropist in your own right. Too many women think it’s their husband’s money, so charitable donations are his responsibility. But women outlive their spouse and will ultimately be in charge of the family estate. Another reason women don’t engage in planned giving is because, if they’re not a Carnegie or Rockefeller, they don’t think they have enough. Not so. Small amounts can add up to big changes.

4. Give serious thought to the legacy you want to leave. I once saw a poster with the word: “will it matter that I was?” Ask yourself: How do I want people to remember me? What changes would I like to see in the world. What do I value most? Does my giving reflect my values?

5. Work with professionals. Figuring out how much is possible and advantageous to give is a complex issue. It should be a team effort. Find reputable estate planners, attorneys, financial advisors, accountants. Studies show, however, 9 out of 10 people don’t mention charities in their will. So if a professional doesn’t bring it up, you be sure to.

6. Make it a family affair. Use philanthropy as a way to teach kinds about values, money management, and life goals.

The most powerful philanthropists are not the ones with the highest net worth. They are the ones who are financially educated, financially secure, and passionate about a cause.

Getting Past the Stuck Point

Written by Barbara Huson

I once kept a quote on my wall: “We pray to God when our foundation is being shaken, only to find out it’s God who is doing the shaking.”

I often recall those words when I coach women.

Just yesterday, I talked to a client who was almost in tears. Her husband’s business unexpectedly went belly up. Suddenly, they had no income. She was forced to get a higher paying job.

“Do you think this crisis has anything to do with my decision to make more money and my lack of action?” she asked.

Obviously it was a rhetorical question.

I see this pattern all the time. Women do not get serious about money—making it or managing it—until a crisis hits. Either their world falls apart, or feels like it’s about to. That’s when they finally take action.

I did it myself. I waited until a million dollar tax bill almost wiped me out. Not smart!!

How about you? Are you avoiding financial stuff until the pain gets worse than the fear? Are you looking for a way to get going without having your very foundation violently (or even mildly) shaken.

If so, try this experiment. Focus on what inspires you and stop dwelling on what scares you. Forget all the things that can go wrong. Instead consider all you can do when you have more money. Not just buying more shoes, but making a difference. Think about the joys of philanthropy, leaving a legacy, contributing to causes you feel passionate about, helping your kids, your parents, people you love.

That’s what I finally did. I started thinking about what kind of a role model I wanted to be for my daughters instead of obsessing about screwing up. When I made that shift, I had no choice…I could no longer let fear stop me!

I’d love to hear other ideas for getting unstuck. What worked for you?

Financial Abuse is a Form of Domestic Violence

Written by Barbara Huson

I’m really excited about a groundbreaking project—The Allstate Foundations Domestic Violence Program. They’ve hired me as their spokesperson.

For the first time, a large corporation is addressing an issue on a national level that no one’s talking about—Financial Abuse.

We tend to think of domestic violence as physical, emotional, and verbal. Yet financial abuse is just as insidious and dangerous….perhaps even more so because we don’t recognize it.

For years, I was the victim of financial abuse. And I had no idea. The signs were there. I just didn’t see them.

For example: My husband controlled the amount of money I had access to. He refused to discuss our finances with me, and withheld important information and documents. He got us into illegal deals, “forgot” to pay taxes that were in my name, racked up a huge debt, then left the country, so I was left holding the bag! I was so embarrassed and ashamed of my ignorance, I told no one what was going on.

According to a recent poll by The Allstate Foundation, the number one reason victims stay with their abusers is financial instability. So The Allstate Foundation is doing something about this horrific problem. Aside from raising public awareness and thought leadership, they’ve created 2 amazing programs:

A financial education curriculum designed especially for advocates and survivors of domestic abuse.
An Education and Job Training Fund that provides women with immediate grants for finding work or improving their skills.

You can find out more on www.econempowerment.org. If you are in immediate danger, call the National Domestic Violence Hotline: 800-799-SAFE (7233) .

Please spread the word. According to a 2006 Allstate Foundation national poll, over 74% of us know someone who is the victim of domestic violence. Now you can help.

Compatibility is the Key

Written by Barbara Huson

Here’s some good advice for all single women. When you start dating someone, find out first thing if you are financially compatible. True, conversations about money can be awkward, especially in the beginning of a relationship. But, according to an article from the Detroit Free Press titled: In Romance or Finance, Compatibility is the Key…money matters should be addressed sooner rather than later.

“If you wait until after you’ve fallen madly in love, it may be too late to extricate yourself,” said Ginita Wall, co-founder of the Women’s Institute for Financial Education.

I couldn’t agree more. Here’s the good news. According to the article, if you’re not ready to talk turkey, at least look for signs that you’re well-suited. For example:

Ask about their past experiences, their early memories with money, or how their parents handled finances.
Pay attention to their spending habits, and if you’re comfortable with them.
Notice how they pay for purchases: cash, debit, or credit.
Consider if their lifestyle makes sense. “A person’s choice of car, clothes, and home are obvious conversation starters,” notes one expert.

Love may be blind. But when it comes to money, you’re really smart to keep your eyes wide open.

Your Feminine Mystique

Written by Barbara Huson

I’ve been writing books about women and money for over a decade. But it’s only in the past few years that I’ve witnessed a growing trend. Women are coming together for the sole purpose of financial education. And not just in formal investment clubs. Women are forming money book clubs or simply study groups on the subject. They are gathering in person, or through the internet. ( Wife.org offers fantastic money groups).

This phenomenon sends me right back to the early 70”s when, sparked by Betty Friedan’s book “The Feminine Mystique,” consciousness raising groups began sprouting up. For the first time, women were sharing more than tips on how to catch a man or raise a child. We began searching for meaning and purpose outside the proscribed roles of mother and wife. Those tiny gatherings around kitchen tables sparked perhaps the most dramatic social change in history: the feminist revolution.

But you know what the feminists forgot? Money. Today women make up half the workplace, but financially many of us are still in the dark ages.

I am thrilled with this new dimension of consciousness raising. Women finally understand they need to be financially savvy. And we’re figuring out fast that learning in groups is especially powerful. Women by nature are relationship oriented. We learn best from each other. Combining girl-talk with financial-speak greatly decreases intimidation levels and ups the fun factor exponentially. The result: a growing cadre of economically independent women are reclaiming their power, taking charge of their lives, and having a great time in the process.

In case you missed it, a study group guide is included in the paperback edition of Secrets of Six-Figure Women. I’ve gotten a lot of good feedback from women who have followed it.

Have you joined (or started) a money group? I’d love to hear about your experience.

What would you do with a windfall?

Written by Barbara Huson

Here’s a question for you. If you had a choice—a $25,000 diamond ring or $25,000 in stock—what would you pick?

An Oxygen network survey asked women that very question. And you know what? The whopping majority (almost 80%) went for the stock. On the surface, that sounds like great news. But here’s what I’d like to know. How many of those women, if given a $25,000 check, would actually call their broker and buy the stock? Would you? Sadly, my guess is no.

Every piece of research I’ve read says the same thing: women today know full well they need to protect themselves financially, but they still aren’t doing it. The recognition is there, but the resistance is stronger. For example, in a 2004 Prudential Financial survey, 53% of the women said they expected to save and invest more that year. But in 2006, that same poll found only 11% had actually invested in stocks or mutual funds for the first time; only 14% opened a retirement account.

As I see it, when it comes to money, the more things change, the more they stay the same. There is still a frightening level of financial passivity and ignorance among even the most successful women.

The deeper question I have is: What can be done to motivate more women to take control of their money? Is financial inertia something you’ve seen, or struggled with personally? What has worked (or not worked) for you?

Feel free to leave your comments on this blog. If you want to read the same article I read about this survey: http://savannahnow.com//node/344335

Blog

What’s With the Fear Tactics?

Think Big, Act Small

When She Makes More Than He…

Powerful Giving

Getting Past the Stuck Point

Financial Abuse is a Form of Domestic Violence

Compatibility is the Key

Your Feminine Mystique

What would you do with a windfall?

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