Note to the financial industry: women are not men. Even though advisors are tripping over each other trying to woo women’s business, they are talking to us just like they do men. Big mistake.
As Einstein once declared, “If you ask a fish to climb a tree, she’ll always feel stupid.” Same is true with money. If you try to approach finances like a man, you’ll always feel like a fish out of water.
True, money knows no gender. But women think and communicate very differently than men. Apparently, the financial world hasn’t gotten the memo.
Let me explain 3 important differences between the sexes.