Women & Power

Professionally Successful – Financially Strapped! Oh My!

On the outside, she had it all together. A successful entrepreneur who made loads of money, dressed exquisitely, and lived in luxury.

But every morning she woke up feeling like “there’s ground glass in my gut.” Under her polished veneer, she was drowning in debt.

“I am making good money, but I have nothing to show for it,“ she told me. “I’m broke but nobody knows it.”

Our successful entrepreneur represents a raging epidemic—people who are professionally successful but financially strapped.

Most experts advocate budgeting as the best solution. But she had tried repeatedly to follow a budget, only to fail miserably.

The truth is, will power alone is never enough to stop compulsive behaviors. Because money isn’t the problem, but a symptom of something deeper.

How I Rewired My Brain for Higher Earnings…without even realizing I was doing it.

Here’s a revealing exercise. How would you complete the sentence: I’d love to make more money, but_______________.

You probably came up with some perfectly good reasons why you can’t: “I’m too old. I’m too young. I don’t have time. I have little kids. I don’t want to work that hard.”

Your reasons may feel rational. But they are not the truth. They are simply deep-seated beliefs, messages you repeatedly heard growing up that have become deeply embedded in your brain.

These beliefs, far more than any external factors, are the reason you’re stuck in underearning. Whenever you attempt to do something contrary to your beliefs, your brain screams bloody murder: “Stop! Don’t go there! Danger! Danger!”

When You Encounter an Obstacle, Don’t Forget to Say Thank You!

In my book Sacred Success, I issue a warning: When you commit to Greatness, everything unlike itself will come up to be healed. Life gets in the way. Obstacles arise. Shit happens. Breakdowns occur.

To the masses, obstacles are like ticking time bombs, something to quickly defuse or avoid altogether.

But for those pursuing Greatness, obstacles are doorways to healing and growth. What seems to get in the way is the way to transformation.

“Trials are but lessons that you failed to learn presented once again.” A Course in Miracles tells us, “So where you made a faulty choice before you can now make a better one and thus escape all pain that what you chose before has brought you.”

Difficulties are not diversions from Greatness but proof of dysfunctional patterns that are, thankfully, being brought into awareness so you can correct them. These patterns are precisely what’s been preventing you from achieving Greatness.

Practicing Radical Self-Acceptance

All my life, I’ve been a self-improvement junkie. Show me a seminar touting personal growth and it was like throwing raw meat to a ravenous lion. I’d hungrily pounce on it.

But then life went into lockdown, removing a myriad of distractions. That’s when I noticed something disturbing—how brutally critical I am of me. This wasn’t a new insight, of course, but I began to see how awful it felt.

So, I made a conscious decision. Rather than pushing myself to improve, I decided to practice Radical Self-Acceptance, loving myself, warts and all…especially the warts.

Don’t get me wrong. I still aspire to be better. But I’m finding a remarkable sense of freedom and well-being as I learn to fully embrace my shortcomings and my strengths, my achievements and my failures, without fear or false humility, without shame or recrimination.

Overcoming Financial Paralysis

I was newly divorced, raising 3 daughters, when I got tax bills for over $1m. My ex was responsible, but he left the country…leaving me with very little in the bank. My father refused to lend me the money. I was angry and terrified. I had no choice. I had to get smart about money.

I tried going to classes, reading books, but nothing made sense. I felt immobilized. Nowhere in those books or classes could I find a solution for my paralysis. Until I took matters in my own hands.

I stopped focusing on the practical mechanics of money and started plumbing the deepest recesses of my psyche. Writing in my journal proved profoundly revealing.

I became aware of a familiar voice that kept telling me how stupid I was. Instead of ignoring it or letting it hold sway, as I always did, I began a dialogue with that voice, asking it where it came from and what it wanted.

I immediately heard my father telling me, often and in no uncertain terms, that managing money was a man’s job. As a woman, I did not have what it took to deal with finances.

So of course, I was terrified that if I tried to take charge, I’d botch things badly, blow it all.

What Will Your Legacy Be?

I once saw a poster that made a lasting impact. On it was written: Will it matter that I was?

I recognized, in that instant, that I was on earth for a reason. I hadn’t a clue what it was, but I was hell-bent on finding it.

Every one of us leaves a legacy, but in my experience, surprisingly few reflect on what they want theirs to be. Yet, it’s an important point for us all to ponder.

I remember reading an article by a hospice physician about how many of her patients were “deeply disturbed” because they hadn’t “contributed anything significant to life.”

She had a profound realization: “It is far better to contemplate the meaning of life when we actually have some time left to work on the question.”

If you haven’t already, now is the time to contemplate your legacy. How? Ask yourself ‘What do I want my obituary to say?’

Becoming a Woman of Influence

At last. We have cause to celebrate. A major shift has been occurring in women’s relationship with money since the 2008 financial crisis.

As a result of that crisis—according to an Allianz Study, Women, Wealth, and Power—a new demographic is emerging, Women of Influence. These women aren’t necessarily high earners, or even gainfully employed, though many are.

What sets them apart is that they’re financially knowledgeable, Allianz reports, “more confident in their ability to spend, save, invest wisely than the average woman,”

And these Women of Influence are becoming global change makers, claiming their power, owning their greatness.

Interesting Image

To Earn More, Learn to Toughen Up (Without Hardening Your Heart)

By nature, we women tend to be pleasers. We want everyone to like us.

High earners are no different. Almost every six-and seven-figure woman I’ve interviewed confessed to a “little girl inside me who wants to be liked.”

But financial success requires us to make difficult, even painful decisions that often have negative consequences for others—like firing folks you like, holding tight in tense negotiations, enforcing an unpopular policy, dismissing high paying but difficult clients, enduring multiple rejections and disappointments.

So many women I interviewed regretted not making those tough decisions sooner. As one told me: “I kept trying to be nice. Eventually I had to toughen up.”

Toughening up doesn’t mean you have to harden your heart, numb your senses, or act all macho.

Toughening up does require a dramatic shift in mindset, which sounds like this: I’d rather be respected than liked.

4 Foolproof Techniques for Calming Fear

I often ask under earners, “When’s the last time you did something you were scared to do?” They’d scratch their heads, seemingly stumped.

When I ask high earners, they laugh and say, “All the time. It’s a way of life.”

Ages ago, after one of those conversations, I pulled out a piece of paper and wrote, in red crayon: Do What You Fear. That’s How You SucceedIt still sits, framed, on my desk today.

Though Joseph Campbell put it far more eloquently: The cave you fear to enter holds the treasure you seek.”

Admittedly, entering the Cave of Fear is…well…terrifying…for everyone. I have yet to meet a successful woman who hasn’t struggled with fear and self-doubt.

Observations From a Financial Therapist: Money Problems Are Never About Money

Let me give you my perspective on why you’re having money problems. This comes from 25 years working as a Financial Therapist.

You know that financial difficulty you’re facing—big or small? It’s about far more than money. It is, in truth, the call of your Soul trying to get your attention.

This problem actually provides you with a powerful opportunity for personal transformation. But what begins as a whisper will, if ignored, grow increasingly louder.

When you finally decide to face your difficulty, you begin the process of becoming all you’re meant to be.

Confronting and solving a Financial Challenge is what opens the door between the life you now live and the life you could be creating. On the other side of that door lies your power.

Meet Barbara Huson

When a devastating financial crisis rocked her world, Barbara Huson knew she had to get smart about money… and she did. Now, she wants to empower every women to take charge of their money and take charge of their lives! She’s doing just that with her best-selling books, life changing retreats and private financial coaching.

Top Back To Top
Site Design Rebecca Pollock
Site Development Alchemy + Aim