The Secret to $uccess No One Ever Talks About

Written by Barbara Huson

I was mystified. It was 1994. I’d begun researching my first book, Prince Charming Isn’t Coming, by interviewing women who worked in the financial industry—investment advisors, mortgage brokers, bankers, etc.

After all, I assumed, financial professionals were the perfect candidates to illustrate the book’s theme: how women went from being ignorant to smart about money.

Believe me, I never expected how many would tell me: “I do this for a living, but my own finances are a mess!”

How could that be?? Decades later I discovered the reason. In a word, Self-Efficacy, or rather the lack of it.

Self-efficacy—a psychological concept developed by the Stanford psychologist Albert Bandera—is the belief that I can do whatever I decide to do, trusting I’ll succeed no matter what.

It’s the difference between knowing what to do and actually doing it, between being highly competent and feeling truly confident.

Has It Clicked Yet?

Written by Barbara Huson

I call it the Click. It’s that ‘aha’ moment when you recognize, with every fiber of your being, that you deserve to earn more for no other reason than you’re worth it

Without the Click, upping your income can be an uphill battle. But once you realize how capable you are, how much value you offer, barriers that once felt insurmountable will begin to disappear.

You see, there is a direct correlation between your level of self-esteem and the amount that you earn.

Virtually every high earner I interviewed for my books swore money was not her primary motivation. But at the same time, she fully expected to be highly compensated because she knew she was worth it.

How do you build that kind of self esteem? How do you access the Click? Simply put: Do
what you dread.

That’s probably not what you wanted to hear. But trust me, there’s no better way to boost your confidence than by doing what you are scared to do or don’t believe you can do.

What is Wealth? (Hint: It’s Not What You Think)

Written by Barbara Huson

I’ve been doing a lot of interviews lately. My latest book, Rewire for Wealth, made its debut last week.

The one question I’m asked most often is this: How do you define wealth? It’s a great question. And there’s a gazillion different responses. Most people will define wealth with a dollar figure that’s at least double what they currently have.

But I see it differently. Wealth is not an amount. It’s a mindset.

I know women worth millions who are financially insecure. I know many who have far less and consider themselves bountiful. Wealth without well-being is not the aim of my book or the work I do. Financial well-being means you’re in control of your money instead of being at its mercy.

The Power of Celebration

Written by Barbara Huson

Here’s a question for you. When was the last time you celebrated or simply acknowledged yourself for making the tiniest bit of progress—despite the difficulty?

Sadly, the answer for most will be ‘I can’t remember.’ Perhaps this is why so many struggle, in vain, to change.

Positive reinforcement—anything from patting yourself on the back to popping open the bubbly—works for one simple fact. Rewarding yourself feels good.

And any pleasant sensation triggers the release of pleasurable chemicals, like dopamine, encouraging the brain to keep repeating the behavior.

“It’s no secret that we derive pleasure from doing things we enjoy,” said neuroscientist Rui Costa, CEO of Columbia’s Zuckerman Institute. “The brain learns which activity patterns lead to feel-good sensations and reshapes itself to more efficiently reproduce those patterns.”

It’s why teachers give kids gold stars and cute stickers to encourage behaviors that may not come naturally or feel good right away.

Rewiring for Wealth is anything but pleasurable in the beginning because it often requires delayed gratification. There’s no immediate reward for spending less, saving more, or investing wisely. But the feel-good payoff for dining out, buying a new pair of shoes, or traveling to Tahiti is instantaneous.

A Grand Experiment in Mind Training (And A Gift to Support You)

Written by Barbara Huson

I spent New Year’s Day mulling over goals. Normally, I come up with a fairly long list of things I want to accomplish over the next 12 months. This year, however, I decided on only one.

Neuroscience research has convinced me that this single goal is so astonishingly powerful, that if I stick to it—and I fully intend to—will produce profound changes in my life. And yours too if you care to join me.

My one goal for 2021 is: Whenever I notice I’m having a negative thought, I will immediately replace it with a loving one.

Words are powerful. Language literally shapes our brain.

Whatever you repeat often enough—whether the words are in your head or come out your and mouth, even if they are a lie—your brain will hold as truth, your words become self-fulfilling prophecies and your behavior will follow suit.

Case in point: How drastically different conversations are with high earners than with their lower paid peers.

The Immense Power of Shifting Your Perception

Written by Barbara Huson

“There is another way of looking at the world.” When I read those words in A Course in Miracles (ACIM), I had no idea what a game changer they would be for me.

I realize now, after studying neuroscience, the Course was telling me a profound, but simple, secret to creating miracles AND rewiring your brain.

The secret is this: whenever you’re upset, disturbed or challenged, say to yourself: “There must be another way of seeing this.”

Then consciously and consistently change, or reframe, the way you interpret an event. It makes no difference if it’s true or not.

The moment you start telling yourself a new story, your brain’s wiring will change. And when your brain changes, your world changes miraculously.

Admittedly, reframing can be difficult. I’ve found three techniques that have helped me shift my perception—and, as I’ve only recently understood—reprogram my unhealthy beliefs and behaviors into much healthier ones (which, in itself, is a miracle).

Why Your Brain Thinks You’re an Imposter

Written by Barbara Huson

I clearly recall interviewing over 150 high earners for my book, Secrets of Six-Figure Women. I expected these women to be extremely confident. And they were indeed.

What I didn’t expect was how many struggled with crippling fear, chronic self-doubt and felt like a fraud, terrified others would find out—The Imposter Syndrome

That was exactly how I felt. But there was a difference between them and me at that time. They didn’t let fear and inadequacy stop them. Their courage inspired me.

In fact, after one of those interviews, I grabbed a blank piece of paper and wrote, in red crayon: “Do What You Fear. That’s How You Succeed.” I framed it and put it on a table across from my desk where it still stands today.

Now, decades later, I look at those words and realize I need to add a critical caveat: “But Don’t Forget to Rewire.”

Thank You!

Written by Barbara Huson

Today, in the spirit of Thanksgiving, I’m taking this opportunity to say Thank You…

…to all of you who are reading this blog, even if it’s the only time you ever do, I truly appreciate you reading it today.

…to everyone who’s ever written to tell me how my work has impacted your life, you have no idea how your words have impacted mine. In fact, your notes and emails are tucked in a box beside my desk.

…to anyone who’s bought my books and perhaps passed it onto a friend, this means more to me than you can ever know.

…to those of you who’ve joined my groups or signed up for coaching, I’m endlessly grateful you trusted me to guide you while teaching me to be a better guide.

…to my amazing team—Lynda Jo, Carney, Jayme & Ben—for taking care of all the details I abhor and for supporting me in such a deeply loving way. I really would be lost without each of you.

…to my ex who gambled away my inheritance and my father who wouldn’t lend me money, you taught me that, indeed, the obstacle is the path, leading me straight to my life’s purpose.

…to my wonderful financial team, because despite current events, my portfolio has more than doubled since I first found you.

…to McGraw Hill, the publisher who said yes to my latest book, when all the other said no.

…to my kids and grandkids who are coming to spend Thanksgiving with us. Truly, my cup runneth over.

…to my beloved husband who rarely lets a day pass without expressing his love, appreciation and support for me.

Once again, from the bottom of my heart…THANK YOU ALL!

I’d love to know who’d you like to thank this holiday season. Leave me a comment below.

Build Wealth—Even in Challenging Times!

Written by Barbara Huson

Aspiring to wealth, these days, may feel like a ridiculous fantasy. After all, we’re in the middle of a recession caused by an unprecedented pandemic.

But consider this. Historically, after every downturn, there are always those who manage to prosper over a period of time. Why not you? The question is ‘how?’

I believe, Thomas Stanley, in his bestselling book, The Millionaire Next Door, gives us the answer: “Before you can become a millionaire, you must learn to think like one.”

Here’s what’s crucial to understand. You don’t need a huge salary or a stingy lifestyle to accumulate wealth.

Want a global transformation? Build Your Wealth & Claim Your Power

Written by Barbara Huson

Come January, my newest book, Rewire for Wealth, will hit the shelves.

I imagine some of you, upon hearing that title, are bristling like an irritated cat, thinking: ‘How dare I be rich when so many are poor?’

If you think amassing riches is bad or selfish, consider the words of Abraham Lincoln: “If you want to help a poor person, do not be one.”

Building wealth is about far more than money. It’s about the powerful woman you must become in order to create, grow and sustain wealth. I assure you, it’s the process, not the money, that empowers.

Too many of us have been in a deep sleep regarding our true nature, how powerful we actually are, or how affluent we could be.

It’s time to wake up to the truth of who you are and the enormous power you have to create wealth and to generate change.

As the Rev. Michael Beckwith put it: “You can’t be light of the world if can’t pay light bills.”

Women & Power

The Secret to $uccess No One Ever Talks About

Has It Clicked Yet?

What is Wealth? (Hint: It’s Not What You Think)

The Power of Celebration

A Grand Experiment in Mind Training (And A Gift to Support You)

The Immense Power of Shifting Your Perception

Why Your Brain Thinks You’re an Imposter

Thank You!

Build Wealth—Even in Challenging Times!

Want a global transformation? Build Your Wealth & Claim Your Power

Meet Barbara Huson

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